Shefa Marketing

When conducting an online search and evaluating a product or service in a specific area, people are presented with a set of results organized by two basic criteria: the content of the indexed pages and the proximity of a website. For this reason, today, more than ever, the right strategies are becoming in place for an excellent response, even through geolocation, to all kinds of local activities. What is local SEO, and how does it work? Local SEO is a tool that allows you to position your company or business in search engines based on your location. It is a targeted approach that works specifically at the local level, therefore, for those who are near your business and are potentially interested in what you have to offer or for those looking for a product in a specific geographical area. Local SEO is one of the leading activities of Local Marketing, which, compared to classic SEO, brings into play action on several fronts by exploiting the combination keywords-territory. This...

The management of paid advertising campaigns on Google is an increasingly popular activity. It is sought after by both companies and professionals, but also by local businesses. The so-called Google Ads campaigns fall into the group of PPC, Pay Per Click activities, which are paid only if the user clicks on the ad. If they are managed correctly, they can guarantee a good ROI (Return on Investment). In fact, it is important to rely on expert  Advertising Agencies in California  that can create captivating and profitable advertising for customers, correctly profiling the public and choosing keywords accurately. The Google Ads Specialist takes care of managing paid advertising campaigns for companies and professionals in every sector. Let's see what it can do in detail and why it can be an incredible asset to a company. What does a Google Ads Specialist Do? The professional Google  Advertising agencies services  are the most diverse, including First of all, it dea...

A company that nowadays wants to grow cannot leave the web out of its work. To define an effective plan on the internet, various skills are needed, especially in areas such as SEO, Web Marketing and Social Media. These are the channels to use to grow an online brand. All this knowledge fully falls within the natural status of a digitally oriented communication agency. Having come to the point, after having briefly discovered what a Web Agency is, it is necessary to find an answer to a simple question: why rely on a communication agency? Let's see three ways a  digital marketing agency online  can help you that will push you to make this choice. Digital strategy Emerging on the web is only possible if you implement a precise, structured, and well-directed digital strategy. If you do not have the necessary skills and/or experience in some sectors, it is necessary to identify a Web Agency capable of producing the desired results; otherwise, the project in question seriously...

Presenting yourself credibly online is essential to gaining the attention and trust of your target audience. Most consumers, in fact, before making a purchase, spend their time learning about products, services, and companies. And it generally does so via the Web: from the website to the newsletters, via social networks. If these channels are obsolete and not very credible, it is difficult to be able to acquire new sales opportunities. A digital agency has precisely the task of taking care of the company's online communication, favoring the construction of brand awareness and growth in terms of customers and turnover. Keep reading this blog to explore why relying on an online marketing agency means acquiring new customers from all over the world. What are the main advantages of relying on a Digital Agency? Clear improvement in online visibility , facilitated by a high positioning on search engines, but also by a strategic and coordinated presence on all channels; Brand buil...